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- The initiative is possible thanks to the integration of the artificial intelligence platform "Aitana" designed by Éxxita Be Circular for the comprehensive lifecycle management of devices with Telefónica Tech's own managed blockchain platform TrustOS.
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- The so-called European Green Tech Passport has been designed in line with the objectives of the European Green Pact and the Circular Economy Action Plan to promote more circular and sustainable models that encourage reuse through device traceability and empower consumers with all the necessary information.
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- Éxxita Be Circular has already begun issuing the new passport on the 500,000 devices it recovers on average each year and Telefónica plans to gradually incorporate it into the devices managed by one of its units.
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- Éxxita Be Circular will be present at Wayra's stand at this year's 4YFN, which will be held in parallel to the Mobile World Congress.
Madrid, February 17, 2022. Telefónica Tech, Telefónica's digital business unit, and Éxxita Be Circular announced today the creation of the European Green Passport for electronic equipment, a new digital product from which to manage the complete cycle of electronic devices and with which both companies reinforce their commitment to sustainability and the circular economy.
Éxxita Be Circular, with an average of 500,000 recovered equipment per year, is the leading company in the integral and intelligent management of the life cycle of technological and electronic devices. Through its own Artificial Intelligence platform with more than three million previous experiences called 'Aitana', it establishes predictive models on repairability and recoverability that allow it to be much more agile and efficient in the process, as well as to control the quality and management of each 'ticket' in real time.
The incorporation of Blockchain technology through TrustOS, the service developed by Telefónica Tech, allows the issuance of the passport with a unique and verifiable reference per device, to which a QR code is assigned for quick identification of the device and easy access to the passport. Thus, for example, each repair is registered and stamped in blockchain, guaranteeing the related information and eliminating the possibility of falsifying it both in date and content.
Thanks to full traceability, coupled with reliable and verifiable information on durability and repairability provided by Éxxita Be Circular, the so-called European Green Tech Passport becomes a key tool for the valuation of devices and their subsequent inclusion in the refurbished market. This significantly increases both the guarantees offered to buyers of this type of device and the value of the device for the consumer who decides to dispose of it.
The new passport responds to the measures included by the European Commission in the Circular Economy Action Plan presented in March 2020 as one of the main elements of the European Green Pact, Europe's program for sustainable growth. As part of these measures, it is proposed to legislate for consumers to receive reliable, comparable, verifiable and relevant information on products that includes data on their useful life and enables them to make more sustainable purchasing decisions.
The Action Plan also includes measures for companies to accredit their environmental certifications on devices, and chooses electronics and ICT as a priority sector for the implementation of the so-called "right to repair". The European Green Pact itself mentions that "an electronic product passport could provide information on the product's origin, composition, repair and disassembly possibilities, and end-of-life management".
Taking into account this framework presented by the Commission, the new passport includes complete information on the device and its traceability, its technical characteristics and the status of its components. All this is possible thanks to the collaboration between the Aitana artificial intelligence platform developed by Éxxita Be Circular and its integration with leading technology manufacturers. In addition, the passport incorporates durability, repairability and sustainability metrics, as well as, if available, the Eco Rating seal or the ecological footprint of the device.
"This passport brings together all the experience and innovation that has led us to become a benchmark in comprehensive and intelligent device lifecycle management and goes a step further to empower the consumer with the information needed to definitively drive reuse and circular economy models in the tech sector."
For his part, José Luis Núñez, head of the blockchain business at Telefónica Tech, states: "The Green Passport is a use case where the incorporation of blockchain clearly transfers immediate value to consumers without forcing them to access sophisticated applications or enter the world of cryptocurrencies and NFTs now so fashionable. We demonstrate once again that blockchain is already within the reach of anyone, at street level, making solutions possible for everyone regardless of their knowledge of technology.".
Éxxita Be Circular is part of Telefónica's open innovation ecosystem and is one of the most outstanding examples of how startups manage to do business with the company. Wayra invested in them in 2015 and since then their relationship has grown and strengthened. The company will be present at the Red.es stand at the Mobile World Congress (Hall 4, 4D100) and will participate in the stand that Wayra will have at 4YFN, an innovation and entrepreneurship event that will be held in parallel to the MWC, from February 28 to March 2.
For more information: Telefónica at MWC 2022.
Telefónica Tech is the leading company in digital transformation. The company has a wide range of services and integrated technology solutions in Cybersecurity, Cloud, IoT, Big Data or Blockchain. For more information, please visit: https://telefonicatech.com/es
Éxxita Be Circular is a leading technology company in the integral and intelligent management of the life cycle of technological and electronic devices. Owned by Telefónica, and with headquarters in Bollullos de la Mitación (Seville), Madrid and Barcelona, the company is present in more than 100 countries on five continents thanks to its more than 170 employees and its extensive network of local partners.
The company is definitely committed to promoting circular economy models that reduce the footprint of the technology sector. Éxxita Be Circular currently recovers an average of 500,000 devices per year thanks to the optimization and management of processes through its own artificial intelligence tool with more than 3 million previous experiences called 'Aitana'. Member of the COTEC Foundation, the company is currently developing the first Innovation HUB in Green Technology and Circular Economy in Andalusia. For more information, please visit: https://www.exxita.com